A story is constantly evolving.
He is considered one of the greatest exponents of the Brazilian design in the current days. In addition to his authorial creations, he is the founder and the art director of the industry A Lot of Brasil, a pioneer in the edition and manufacture of pieces on Brazilian soil signed by global designers. Franco has been expressing the Brazilian roots in his collections with a special eye.
• He created the concept called "industrial Brazility" where he developed new technological and sustainable raw materials from seeds of Amazonian fruits.
• Giving value to different Brazilian micro regions as the theme of his collections. Highlighting the Cariri Collection (2017), Tocantins Collection (2018) and Fernando de Noronha Collection (2019).
• With the development of techniques in which the industrialization of manual processes becomes possible. The designer has demonstrated that articulation is possible: Industry, Design and Artisan. His work is marked by an emotional ETHOS that seeks to transcend the function of use.
A new point of view
BRANDING & DESIGN