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"These are pieces that highlight the marks of time. With thin and fluid lines, their volume is noticeable to the eye and almost imperceptible to the touch. Pedro Franco, who signs the collection, is Brazilian, a high design specialist with extensive international experience. He has been showcasing his work in the global design market since 2000, especially at the Milan Furniture Fair."

ceramicaportinari.com.br

on the Tempo collection.

LEADING THOUGHT

To explore the concepts of time, location, and regional artisanship, bringing them into tangibility through Portinari's ceramics.
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Goal:

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To bring new collaborative collections into existence. Material and aesthetic exploration. Combining Portinari's mastery in ceramics with Franco's artistic and industrial vision to bring new tile designs to life. 

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The Tempo line of tiles introduces the philosophy of the passage of time through an irregular wave-like pattern that flows seamslessy from one tile to another.

Key Actions

Technical visit to the factory and understanding of the company's values and unique selling points.

 

Art Direction and Introduction to the world's greatest designer Alessandro Mendini.

 

Development of briefing and adjustments necessary for production.

 

Consulting and design of Visual Merchandising materials.

 

Art direction for presentation at the Milan Fair.

 

Technical Visits for development follow-up and interface with internal engineering sector.

 

Color Trend Research.





Portinari received two awards at the Revestir event for its collections alongside Pedro Franco.

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