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“When following several international brands, from different segments, I was always attracted to see design as a way of adding value to the brand's positioning. Pedro Franco helped us to see design very clearly as a platform to capture value in our chain. His extensive knowledge of various production chains in other segments made us think outside the box and discover new possibilities that could be practiced in our industry. The exercise of leading us to look inside our company and capture our essence was one of the most valuable experiences that Pedro gave us.”

David Silveira |  CEO |. Granos Stones

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“Since Tapetes São Carlos started its partnership with Pedro Franco and A lot of Brasil, Pedro's dedication and passion for design work from A to Z has made all the difference. Within our project, Pedro took the lead in developing a holistic strategic design concept that was at the same time simple and easy to understand and communicate. However, in my opinion, the success of the project itself is based even more on Pedro's total dedication to making the strategy created happen on a daily basis. Thus, it was possible in a short time to create impactful and sustainable marketing and design results. I hope to continue this partnership for a long time, few partners let the work flow so easily and efficiently.”

Clemens |  CEO | Tapetes São Carlos

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“It is in the hands of talents such as the architect and designer Pedro Franco that our panels come to life, transform into dreams, emotion and Brazilianness. His works have a unique identity and his knowledge of different segments makes us see new possibilities in our market. In addition, he has taken our products to the world's great showcases and being part of this history is, without a doubt, a great joy and great pride for Arauco do Brasil.”

Flavio Geraldi |  Commercial and marketing Director |. Arauco do Brasil

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““We from the Texion team discovered a new universe when we were invited to participate in projects with the Pedro Franco team. When we add our know-how in the textile segment, to projects pre-determined by the curatorship, we are able to increase performance in front of the market. This challenge propelled us forward and upward, always seeking to improve our products following the trends dictated by Pedro. In addition to participating in a select group of companies that follow the same line of thought, which in the end became partners through the ideas of the curatorship idealized by Pedro Franco. All this led us to participate in the Milan fair - ISALONI where we were able to present our work to professionals from various countries”.”

Antônio Carlos Bertolazzi |  CEO | Texion Tecidos

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““It is with great joy and enthusiasm that we announce the partnership with the designer and architect, Pedro Franco. His work is awarded in Brazil and recognized around the world, in the area of furniture design, with the creation of irreverent and Brazilian pieces. Our strategic audience, from now on, will also have the opportunity to meet and honor this national talent in lectures, with exclusive content carried out together with our Sherwin-Williams Color and Design team”.”

Luiz Piva | Marketing Director | Sherwin Williams

“An artist with a perception of value that goes beyond what we can imagine. In his creations, roots and cultures turn into a beautiful story covered in a lot of design and emotion. It reverses the string value! What was supposed to be offered, becomes desired! Strategic intelligence at the tip of the pencil in the way of communicating and positioning.. Pedro Franco makes you think, how much value our brand can add.”

Juan Silvano | Commercial Director | MC Beauchemie

Some Clients.

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