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Design Thinking

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2017-2019

Goals:

New commercial approach for
direct sale, exclusive collection,
brand positioning.

  • Technical Visit to the Factory and understanding of values and differentials of the company.

  • Collection development consisting of more than 100 fabrics.

  • Art Direction for making showcases and visual merchandising material.

  • Pricing policy.

  • Implementation of new distribution policy directly to points of sale.

  • Art Direction for presentation at the Milan Hall.

  • Technical visits for development follow-up and interface with internal engineering sector.

  • Color trend search (company availability).

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