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Design Thinking
2017-2019
Goals:
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New commercial approach for
direct sale, exclusive collection,
brand positioning.
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Technical Visit to the Factory and understanding of values and differentials of the company.
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Collection development consisting of more than 100 fabrics.
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Art Direction for making showcases and visual merchandising material.
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Pricing policy.
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Implementation of new distribution policy directly to points of sale.
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Art Direction for presentation at the Milan Hall.
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Technical visits for development follow-up and interface with internal engineering sector.
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Color trend search (company availability).
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